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A year-round Water Sport Offer

29 September 2025

Since the launch of the Into the Green and Blue in 2023, the Bring it on Brum! programme has seen a huge success in the uptake of water sports across the city.

This summer, over 510 young people from 22 Bring it on Brum! holiday clubs took part in either bell boating or kayaking at one of the 41 paddle sessions as part of their Bring it on Brum! holiday programme.

Not only have water sports been incredibly successful for young people as part of the Bring it on Brum! programme, but through programme delivery partner, StreetGames, children, young people and their families across Birmingham have been able to access FREE Water Sport Festival‘s hosted at various locations across the city throughout the year.

At the most recent event this September, over 1100 children, young people and their families from the Bring it on Brum! programme took part in the Water Sports Festival hosted at various venues across Birmingham. Participants were able to take part in activities such as sailing, kayaking, rowing and swim safety sessions at no additional cost outside of the holiday period.

By building a connection between the HAF programme and the wider sports offer in the city, StreetGames aim to support local partners in being able to offer year-round access to the water for families, encouraging further participation in water sports.