Creating Opportunities Beyond the Pitch

MTF Coaching Academy CIC was founded in 2020 in East Birmingham with a simple mission: to create a safe, positive space where young people could connect through football. What began as a single weekly session for children aged 5–15 quickly evolved as relationships with families deepened and wider community needs became clear.

‘It became evident that young people needed more than sport, they needed guidance, opportunities, and inspiration.’ MTF Coaching Academy

The Programme

Inclusive Holiday Provision
MTF’s holiday programme is built on inclusivity, supporting children aged 5–15 from all backgrounds. Alongside families eligible for free school meals, the programme also welcomes those on low incomes who may not qualify for support, ensuring no child is excluded. A small group of children with mild to moderate additional needs receive tailored support, helping every participant feel valued and able to take part.

Quality Food and Care
A defining feature of the programme is the provision of fresh, home‑cooked meals prepared onsite each day. Children consistently give positive feedback and parents frequently request recipes.

Enriching Experiences
Each holiday period introduces new activities designed to broaden horizons. Past sessions have included animal encounters, sustainability workshops, fencing, dance, drama and 3D printing. Responding to feedback from older participants, the team also introduced virtual reality (VR) experiences, blending exciting technology with physical and creative activities.

Life Skills and Wellbeing
Children take part in cooking sessions that promote healthy eating, balanced diets and mental wellbeing. Trips, such as visits to the beach, offer memorable experiences that many families may otherwise be unable to access.

Impact on Children, Families, and the Community

For Children and Young People
The programme provides a safe, structured environment during school holidays, increasing physical activity, confidence and social skills. Exposure to new experiences, from fencing to VR, raises aspirations and expands their understanding of the world. Tailored support ensures children with additional needs can thrive alongside their peers.

For Families
Affordable childcare and nutritious meals reduce financial pressure, particularly for low‑income families who may not qualify for free school meals. Parents report peace of mind knowing their children are safe, supported and engaged. High retention and strong word‑of‑mouth referrals reflect the trust built with families.

For Young Volunteers
The programme creates pathways into personal and professional development. Volunteers gain transferable skills in communication, teamwork, leadership, that boost confidence and employability.

The Role of HAF Funding
HAF funding has been transformative for MTF Coaching Academy CIC. It has enabled the organisation to:

• Invest in training and development for young volunteers
• Expand its team with additional staff and volunteers
• Provide high‑quality equipment, materials and specialist workshops
• Deliver a diverse, inclusive programme accessible to children from all backgrounds

Without HAF funding, the scale and quality of provision would be significantly reduced. The support has allowed MTF to reach more families, deliver richer experiences and create lasting community impact.

Conclusion

MTF Coaching Academy CIC has grown from a small football session into a community‑driven organisation offering meaningful opportunities for children and young people. Through inclusive programming, high‑quality delivery and the support of HAF funding, MTF continues to reduce inequalities, support families and inspire the next generation.